Naming Events That Survive Reorgs
A practical convention for event names that stays readable when teams, features, and ownership change.
Insights
Field notes on instrumentation, retention, and keeping analytics boards useful.
Reading Retention Without Vanity Curves
How to segment cohorts so retention charts guide product work instead of decorating a slide deck.
Dashboard Hygiene for Product Teams
Keep shared boards lean: one primary question per chart, clear ownership, and a retirement date for experiments.